As India’s first-of-its-kind healthcare marketing consulting firm, HMS Consultants, a pioneering brand under HMS Advisors Pvt Ltd, specializes in healthcare marketing and strategic consultancy.
Join hands with HMS Consultants and revolutionize your healthcare marketing strategies.
Proudly pioneering healthcare marketing consultancy in India, setting the benchmark for excellence.
Experience our strategies with no long-term commitment. Consult once, see the results, and return for more if satisfied.
Offering tailored marketing solutions like a prescription—specific, actionable, and result-oriented.
We assist healthcare providers, from solo practitioners and clinics to multispecialty hospitals, with our data-driven healthcare marketing strategies.
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We don’t just believe in talking about our success—if you’re genuinely interested in our results and way of working, call us. We will provide you with a list of clients you can contact directly for honest feedback about our services.
The 7 Ps of marketing includes the product, price, place, promotion, people, process, and physical evidence. These elements help healthcare providers develop comprehensive marketing strategies that address every aspect of their service offering and customer interaction.
Healthcare marketing involves creating and implementing strategies to promote healthcare services, improve patient engagement, and increase brand visibility for healthcare providers. It encompasses a range of activities, including digital marketing, content creation, social media management, and advertising.
Healthcare marketing refers to the strategies and practices employed by healthcare organisations to attract, engage, and retain patients by delivering valuable health-related information and promoting their services. It encompasses a wide range of activities to build a solid brand presence, improve patient engagement, and ultimately drive patient acquisition and retention.
Healthcare marketing is a strategic process that involves creating, communicating, and delivering health-related information and services to attract and engage patients. As Philip Kotler, a renowned marketing expert, defines:
"Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit."
Applying this definition to healthcare, healthcare marketing focuses on exploring patients' needs, creating valuable health-related content and services, and delivering these to meet patient needs while also benefiting healthcare providers.
Hospitals attract customers through a mix of traditional and digital marketing strategies. These include maintaining a robust online presence, engaging in community outreach, offering excellent patient care, and utilising SEO and social media marketing to reach potential patients.
Marketing in healthcare plays a crucial role in building brand awareness, attracting and retaining patients, and communicating the value of healthcare services. It helps healthcare providers differentiate themselves from competitors and connect effectively with their target audience.
Healthcare digital marketing involves using digital channels such as social media, search engines, email, and websites to promote healthcare services. It focuses on creating engaging content, optimising websites for search engines (SEO), and running targeted digital advertising campaigns to reach and engage patients.
Creating a healthcare marketing plan involves several steps:
Improving digital marketing for healthcare can be achieved by:
Measuring ROI in healthcare marketing involves tracking key performance indicators (KPIs) such as website traffic, patient inquiries, conversion rates, and patient retention. Tools like Google Analytics and CRM systems can help measure the effectiveness of marketing campaigns and calculate ROI.
Healthcare marketing is important because it helps healthcare providers build their brand, attract new patients, and retain existing ones. Effective marketing strategies ensure patients know the services available, leading to better patient outcomes and increased revenue for healthcare providers.
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