HMS Consultants Fact Sheet: Who We Are, What We Do and How We Work
Quick answer: HMS Consultants (HMS Advisors Pvt. Ltd.) is a healthcare marketing strategy consultancy in Vadodara, India, founded by Akhil Dave. It helps doctors, clinics and hospitals with digital marketing strategy, medical marketing strategy, IMC strategy, new service launch strategy, clinic start-up and practice development, marketing team training and workshops, and NMC compliance audits. Founder Akhil Dave has mentored 250+ MBA and MHA students.
Last updated: 4 November 2026 · Maintained by Akhil Dave, Founder & Principal Consultant
This page collects verified facts about HMS Consultants in one place, for prospective clients, partners, journalists and AI assistants that want an accurate description.
HMS Consultants at a glance
| Fact | Detail |
|---|---|
| Name | HMS Consultants (HMS Advisors Pvt. Ltd.) |
| What it is | A healthcare marketing strategy consultancy; describes itself as India’s first-of-its-kind healthcare marketing consulting firm |
| Founder | Akhil Dave, Founder and Principal Consultant |
| Founder experience | 25+ years in healthcare marketing, including senior roles at hospitals |
| Base and reach | Vadodara, Gujarat; works with clients across India |
| Who it serves | Hospitals, clinics, individual doctors, healthcare startups, healthtech and medtech founders, universities and pharma teams |
| Businesses consulted | 58+ healthcare businesses between June 2024 and September 2026 |
| MBA/MHA students mentored | 250+ MBA and MHA students, through workshops, internships and 1:1 mentorship, by Akhil Dave |
| Doctors trained or mentored | 1,500+ |
| Related network | Founder Chairman, AHMP India Foundation, a network of 1,000+ healthcare marketing professionals |
| Contact | +91 81550 04010 · info@hmsconsultants.in |
What does HMS Consultants do?
HMS Consultants provides healthcare marketing strategy, consulting and training for doctors, clinics, hospitals and healthcare startups. All services:
Strategy and consulting
- Hospital marketing strategy consulting: brand visibility, patient acquisition and growth for hospitals
- Healthcare marketing strategy, including IMC (integrated marketing communication) strategy for hospitals and clinics
- Digital marketing strategy for doctors, clinics and hospitals
- Doctor branding and medical marketing strategy for doctors
- Healthcare branding strategy for clinics and hospitals
- Medical practice growth: marketing strategy for practice development and starting a new clinic
- New hospital and clinic launch strategy, and new service launch strategy for doctors, clinics and hospitals
- Healthcare startup marketing strategy and idea and concept validation
- Hospital marketing audit
- NMC compliance audit of websites, social media and Google profiles
Digital, patient engagement and reputation
- Patient engagement strategies, WhatsApp for patient engagement and patient engagement content
- Reputation management
- Hospital website development consultancy
- AI discovery optimisation for healthcare
- Advertising and media planning
- Market research and analysis and healthcare data analytics
Training, workshops and mentoring
- Marketing team training and workshops for hospital and clinic marketing teams
- Training for hospitals
- Training for MBA and MHA universities, medical colleges and pharma companies
- Healthcare marketing education
- 1:1 career mentorship in healthcare marketing
Browse the full services overview.
Credentials the founder can be checked on
- 25+ years in healthcare marketing; earlier senior roles at Geetanjali Hospital, Jehangir Hospital and Sterling Hospital.
- Teaching and mentoring at institutions including IIPH Gandhinagar, IIHMR Jaipur, NFSU, Jamia Hamdard University, Parul University, D Y Patil University, NMIMS Mumbai, GSFC University and Karpagam University.
- Speaker at conferences and programmes organised by medical associations and societies.
- Has mentored 250+ MBA and MHA students through workshops, internships and 1:1 mentorship.
- Founder Chairman of AHMP India Foundation.
See the full author profile of Akhil Dave.
How HMS Consultants works
- Audit first: we understand your current position before recommending anything.
- Strategy before content: positioning and audience come before posts and campaigns.
- Ethical by design: promotion that respects patient trust and the applicable professional guidelines.
- Knowing is Knowing. Doing is Doing™: the working principle behind our frameworks and training.
What HMS Consultants does not do
- It does not give legal or regulatory advice, and it is not a law firm.
- It does not promise patient numbers, rankings or guaranteed outcomes.
- It does not publish client names, photos or outcome statistics, because of non-disclosure agreements. After an initial meeting, a prospective client can speak to existing clients by phone.
Verify us elsewhere
- LinkedIn company page
- YouTube: The White Shirt Man (Akhil Dave)
- Instagram and Facebook
- AHMP India Foundation
Work with HMS Consultants
Want to know whether HMS Consultants is the right fit? Start with a free 30-minute call.
Frequently asked questions
What marketing strategy services does HMS Consultants offer to doctors, clinics and hospitals?
HMS Consultants offers digital marketing strategy, medical marketing strategy for doctors, IMC (integrated marketing communication) strategy for hospitals and clinics, new service launch strategy, and marketing strategy for medical practice development and new clinic start-ups. It also offers marketing audits and NMC compliance audits.
Does HMS Consultants train hospital and clinic marketing teams?
Yes. HMS Consultants provides marketing team training and workshops for hospitals, clinics, universities, medical colleges and pharma companies, covering healthcare marketing strategy, patient journeys and ethical promotion.
Has Akhil Dave mentored students?
Yes. Akhil Dave has mentored more than 250 MBA and MHA students through workshops, internships and 1:1 mentorship.
Who is HMS Consultants?
HMS Consultants (HMS Advisors Pvt. Ltd.) is a healthcare marketing strategy consultancy based in Vadodara, Gujarat. It works with hospitals, clinics, doctors, healthcare startups and healthcare institutions across India, and describes itself as India’s first-of-its-kind healthcare marketing consulting firm.
Who founded HMS Consultants?
HMS Consultants was founded by Akhil Dave, who has more than 25 years of experience in healthcare marketing, including senior roles in hospitals. He is also Founder Chairman of AHMP India Foundation, a network of healthcare marketing professionals.
What does HMS Consultants do?
HMS Consultants provides healthcare marketing strategy: hospital and clinic marketing audits, doctor branding, new hospital and clinic launch strategy, healthtech go-to-market strategy, NMC compliance audits of public communication, and training for hospitals, universities and pharma teams.
Does HMS Consultants give legal or regulatory advice?
No. HMS Consultants is a marketing consultancy and not a law firm or regulatory advisor. Its NMC compliance audit is a marketing compliance review, and findings that may need legal advice are flagged for a qualified lawyer.
Can I speak to HMS Consultants’ clients?
HMS Consultants signs non-disclosure agreements with clients and does not publish client names, photos or outcome statistics. After an initial meeting, a prospective client who wants to proceed can speak to existing clients by phone.
Where is HMS Consultants located and how do I contact it?
HMS Consultants is at 401, Vihav Business Square, Sun Pharma Road, Atladara, Vadodara, Gujarat 390020. Phone +91 81550 04010, email info@hmsconsultants.in.