Hospital Marketing Audit: Find What Is Working, What Is Wasting Money, and What To Fix First
A 360° audit of your hospital’s marketing across digital, offline, enquiry handling and patient experience, ending in a prioritised roadmap your team can act on. For single-speciality and multi-speciality hospitals anywhere in India.
Quick answer
A hospital marketing audit is a 360° review of a hospital’s digital, offline and patient-journey marketing, with competitor benchmarking and ROI review. HMS Consultants delivers it with a scorecard and a prioritised 30/60/90-day roadmap. A focused audit costs ₹25,000 and a full 360° audit ₹40,000.
Strategy-layer, prescription-based consulting: we diagnose, plan and train your team. We do not run ads or execution. Client work is under NDA; references are shared on request after the first meeting.
Who this audit is for
- Hospital owners and CEOs who spend on marketing but cannot see what it returns
- Marketing heads who need an independent, expert view before the next budget cycle
- New and growing hospitals whose footfall is flat despite active agencies
- Hospitals planning a rebrand, new wing, new speciality or expansion
Signs your hospital needs an audit
Spend with no clear return
Agencies report impressions and followers, but nobody can link spend to patients and revenue.
Footfall is flat or falling
Competitors with weaker clinical credentials appear first on Google and in referrals.
Enquiries leak
Calls, WhatsApp and website leads are not tracked, followed up or converted.
Brand feels inconsistent
Website, social media, signage and doctors’ profiles tell different stories.
What you receive
- Digital review: website, SEO and AI-search visibility, Google Business Profile, social media, reviews and reputation
- Offline review: branding, signage, referral channels, camps, corporate and doctor outreach
- Patient-journey and enquiry-handling review, from first search to follow-up
- Competitor benchmarking and SWOT across your catchment area
- Spend and ROI review of current agencies and vendors
- Audit report with a scored scorecard and a prioritised 30/60/90-day roadmap
- Presentation of findings to your leadership team
How it works
Discovery call
A free 30-minute call to understand your hospital, goals and current marketing.
Data and access
You share channel access, spend and enquiry data. We sign an NDA first.
Audit and benchmarking
We assess every touchpoint and benchmark against local competitors.
Report and roadmap
You receive the scorecard, gap analysis and a prioritised action plan.
Leadership walkthrough
A live session to explain findings and answer questions. Optional follow-on strategy engagement.
Engagement options and starting prices
Focused audit
Digital presence or one department, single location.
Full 360° audit
Digital, offline, patient journey and vendor ROI for one hospital, with scorecard and roadmap.
Audit + strategy sprint
Audit followed by strategy, annual plan and team handoff over three months.
Prices are in INR, excluding GST. Multi-location groups are quoted separately after a free discovery call.
Why HMS Consultants
HMS Consultants is India’s first-of-its-kind dedicated healthcare marketing strategy consultancy, led by Akhil Dave, who has spent 25+ years in healthcare marketing including senior hospital leadership. We work at the strategy layer, so our advice is independent of any agency or media seller.
Frequently asked questions
What is a hospital marketing audit?
It is a 360° review of your marketing ecosystem: digital channels, offline branding, enquiry funnel, patient experience and ROI. It shows what is working, what is wasted and what to do first.
How long does a hospital marketing audit take?
A typical full audit takes two to four weeks from receiving access and data, depending on hospital size and number of locations.
What do you need from us?
Access to your website analytics, Google Business Profile and social accounts, a summary of marketing spend, vendor contracts and enquiry data. We sign an NDA before sharing begins.
How much does a hospital marketing audit cost in India?
A focused audit is ₹25,000, a full 360° audit is ₹40,000 and an audit plus strategy sprint is ₹75,000. Final cost depends on the number of locations, channels and departments. You get a written proposal after a free discovery call.
Is a hospital marketing audit different from a digital marketing audit?
Yes. A digital audit covers only online activity. A hospital marketing audit also covers offline branding, referrals, patient journey, enquiry handling, competitors and ROI.
Will you implement the recommendations?
HMS is a strategy and training consultancy. We give you the roadmap and brief your team or vendors. We do not run ads or execution.
Can you share client references?
Our work is under NDA. After a first meeting, and if you are keen to work with us, we can connect you with clients who are willing to speak about the impact.
Ready to see where your marketing really stands?
Book a free 30-minute call. We will tell you what an audit would cover for your hospital and what it would cost.