Marketing Strategy for Healthcare, Healthtech and Medtech Startups in India
Positioning, go-to-market and launch strategy built on real hospital and doctor insight, so your product reaches the right buyers faster.
Quick answer
HMS Consultants helps healthcare, healthtech and medtech startups in India with positioning, go-to-market and launch strategy built on hospital and doctor insight. The startup strategy project costs ₹75,000, and an advisory retainer is ₹25,000 per month.
Strategy-layer, prescription-based consulting: we diagnose, plan and train your team. We do not run ads or execution. Client work is under NDA; references are shared on request after the first meeting.
Who this is for
- Healthtech and digital health founders
- Medtech and device startups
- Healthcare service startups (clinics, diagnostics, home care)
- Teams preparing for pilots with hospitals
Problems we solve
Unclear positioning
The product is strong but the story to doctors, hospitals or patients is not.
Slow hospital adoption
Founders struggle with decision-makers and pilots.
No go-to-market plan
Channels and budget are chosen by guesswork.
Limited marketing budget
Early-stage teams need focus, not scale.
What you get
- Customer and buyer mapping: doctors, hospitals, patients
- Positioning and messaging
- Go-to-market plan and channel priorities
- Hospital and doctor adoption strategy
- Launch plan with budget and KPIs
- Optional: idea and market validation before you build
How it works
Discovery call
Product, stage and goals.
Market and buyer review
Secondary research and expert input.
Strategy
Positioning, GTM and launch plan.
Handoff
Plan and briefing for your team.
Engagement options
Startup strategy session
Focused working session with a written summary.
GTM strategy project
Positioning, GTM and launch plan.
Advisory retainer
Ongoing guidance as you launch.
Prices in INR, excluding GST. Final proposal after a free discovery call.
Why HMS Consultants
HMS Consultants is India’s first-of-its-kind dedicated healthcare marketing strategy consultancy, led by Akhil Dave, who has spent 25+ years in healthcare marketing including senior hospital leadership. We work at the strategy layer, with independent, practical advice.
Frequently asked questions
Do you work with early-stage startups?
Yes, from idea stage to growth. See our idea validation service for pre-build work.
Do you run marketing for us?
No. We give strategy and training; your team or agencies execute.
How much does it cost?
The startup strategy project is ₹75,000 and the advisory retainer is ₹25,000 per month. Scope is confirmed after a free discovery call.
Do you help with hospital pilots?
We advise on how hospitals evaluate and adopt solutions. We do not guarantee pilots.
Can I speak to your past clients?
Our work is under NDA. After a first meeting, if you are keen to work with us, we can connect you with clients willing to share their experience.
Plan your healthtech go-to-market
Book a free 30-minute call and we will recommend the right scope.