Healthcare marketing involves creating and implementing strategies to promote healthcare services, improve patient engagement, and increase brand visibility for healthcare providers. It encompasses a range of activities, including digital marketing, content creation, social media management, and advertising.

Healthcare marketing refers to the strategies and practices employed by healthcare organisations to attract, engage, and retain patients by delivering valuable health-related information and promoting their services. It encompasses a wide range of activities to build a solid brand presence, improve patient engagement, and ultimately drive patient acquisition and retention.

Healthcare marketing is a strategic process that involves creating, communicating, and delivering health-related information and services to attract and engage patients. As Philip Kotler, a renowned marketing expert, defines:

"Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit."

Applying this definition to healthcare, healthcare marketing focuses on exploring patients' needs, creating valuable health-related content and services, and delivering these to meet patient needs while also benefiting healthcare providers.

Hospitals attract customers through a mix of traditional and digital marketing strategies. These include maintaining a robust online presence, engaging in community outreach, offering excellent patient care, and utilising SEO and social media marketing to reach potential patients.

Healthcare digital marketing involves using digital channels such as social media, search engines, email, and websites to promote healthcare services. It focuses on creating engaging content, optimising websites for search engines (SEO), and running targeted digital advertising campaigns to reach and engage patients.

Creating a healthcare marketing plan involves several steps:

• Conducting market research to understand the target audience.
• Defining marketing goals and objectives.
• Developing a strategy that includes both online and offline marketing tactics.
• Implementing the strategy through various channels.
• Monitoring and analysing the results to make necessary adjustments.

Improving digital marketing for healthcare can be achieved by:

• Optimising your website for SEO.
• Creating valuable and engaging content.
• Utilising social media platforms to reach a wider audience.
• Running targeted online advertising campaigns.
• Analysing data to understand what works and continuously refining your strategies.