Marketing Strategy for New Hospitals and Clinics: Start With a Plan
From positioning to the first 90 days, we help new hospitals and clinics launch with a clear identity, the right channels and realistic budgets.
Quick answer
A new hospital or clinic needs positioning, a pre-launch plan and a 90-day patient-flow strategy. HMS Consultants offers a ₹25,000 single strategy session, a three-month launch project from ₹75,000 and a ₹25,000 per month advisory retainer.
Strategy-layer, prescription-based consulting: we diagnose, plan and train your team. We do not run ads or execution. Client work is under NDA; references are shared on request after the first meeting.
Who this is for
- Promoters and doctors opening a new hospital or clinic
- Existing hospitals launching a new centre or speciality
- Corporate and chain hospitals entering a new city
- Doctors moving from employment to practice
Problems we solve
No identity yet
New facilities look like every other in the area.
Budget wasted at launch
Spending starts before positioning is clear.
Referrals not planned
Doctor and corporate relationships are left to chance.
Slow patient ramp-up
No plan for the first 90 days.
What you get
- Catchment and competitor analysis
- Positioning, brand name and message guidance
- Pre-launch, launch and 90-day plan
- Channel plan: local digital, referral, community, corporate
- Budget and KPI framework
- Team briefing and vendor brief
How it works
Discovery call
Facility, location, specialities and timeline.
Market analysis
Catchment, competitors and demand.
Launch strategy
Positioning, channels, budget and calendar.
Handoff and review
Team briefing and monthly check-ins.
Engagement options
Launch strategy session
Focused working session with summary.
Launch strategy project
Complete pre-launch to 90-day plan.
Advisory retainer
Monthly guidance after launch.
Prices in INR, excluding GST. Final proposal after a free discovery call.
Why HMS Consultants
HMS Consultants is India’s first-of-its-kind dedicated healthcare marketing strategy consultancy, led by Akhil Dave, who has spent 25+ years in healthcare marketing including senior hospital leadership. We work at the strategy layer, with independent, practical advice.
Frequently asked questions
When should we start?
Ideally three to six months before opening, but we can help at any stage.
Do you execute the campaign?
No. We provide strategy and brief your team or agencies.
How much does it cost?
A single launch strategy session is ₹25,000, the three-month project is ₹75,000 and the monthly retainer is ₹25,000.
Do you work with small clinics?
Yes. See our Medical Practice Growth page.
Can I speak to your past clients?
Our work is under NDA. After a first meeting, if you are keen to work with us, we can connect you with clients willing to share their experience.
Plan your launch
Book a free 30-minute call and we will recommend the right scope.