NMC Compliance Guide for Doctors
Know what you can post, what you cannot, and how to fix your profile under the NMC advertising guidelines of 6 October 2026.
19 pages. Free. Includes a 30-minute self-audit and a 7-day fix plan.
Get the free eBook
What is inside
- What changed on 6 October 2026, and who it covers
- The one rule behind every clause: educate, do not promote
- Reviews, testimonials, patient photos and consent
- Claims you cannot make, with compliant rewrites
- Offers, agencies, influencers and AI-generated content
- A 30-minute self-audit and a 7-day fix plan
Who should read it
Doctors with a website or social media, clinic owners, hospital marketing and administration teams, and anyone who manages a doctor’s online presence.
A quick preview
Can doctors post patient testimonials now?No. Para 8.1(xi) and Explanation V of the NMC guidelines.
Are discounts and festival offers allowed?No. Para 8.1(x).
Must every post show a registration number?Yes, on electronic posts. Explanation III.
The eBook has the full list, with the paragraph number for every point.
Want us to check your profile for you?
The HMS NMC Compliance Audit reviews your website and social media against these rules and gives you a written fix list.
Frequently asked questions
What are the new NMC advertising guidelines?A public notice of 6 October 2026 on ethical advertising and public communication by hospitals and registered medical practitioners, in force with immediate effect.
Does this apply to Instagram and WhatsApp?Yes. Digital media, social media, WhatsApp and AI-generated content are covered.
What happens if a doctor breaks the rules?The State Medical Council may take graded action, from a warning to suspension. The eBook shows the penalty ladder.
Is the eBook legal advice?No. It is general information. Take legal advice on your specific content.
General information, not legal advice. See our privacy policy.