Search results for: “marketing trends”

  • About HMS Consultants

    About HMS Consultants

    India’s first-of-its-kind healthcare marketing strategy consulting firm

    As India’s pioneering result oriented healthcare marketing consultancy, HMS Consultants stands out by providing comprehensive, solution-based services tailored exclusively for doctors and hospitals. We are the first in India to offer a unique blend of AI-ready strategic marketing and branding consultancy specifically designed to meet the needs of healthcare providers. Our innovative approach ensures that our clients receive the highest quality of service, grounded in deep industry knowledge and cutting-edge marketing strategies.

    Why We Exist

    At HMS Consultants, we are pioneering a new era of healthcare marketing. Our mission is to transform the way healthcare providers connect with their patients, leveraging innovative strategies that drive engagement, enhance brand visibility, and foster sustainable growth.

    Founded by Akhil Dave, a visionary leader with over 25 years of experience in healthcare marketing, we understand the unique challenges and opportunities within the industry. We exist to empower healthcare providers whether they are large hospitals, specialty clinics, or rural healthcare facilities by providing them with tailored, data-driven marketing solutions that resonate with their target audiences.

    Our goal is to help healthcare businesses thrive in a dynamic environment by harnessing the power of strategic insights and cutting-edge marketing techniques. At HMS Consultants, we believe in the potential of every healthcare provider to achieve excellence and make a meaningful impact in the lives of their patients.

    The Genesis of HMS Consultants

    The inception of HMS Consultants is rooted in the visionary leadership of Akhil Dave, a distinguished healthcare marketing expert with over 25 years of experience. Throughout his career, Akhil has served as the marketing head for some of India’s leading hospitals, where he consistently delivered exceptional results and drove strategic growth. In 2020, he took a bold step into entrepreneurship by partnering with Niraj Upadhyay, the innovative founder of Trizone Communications Pvt Ltd. Together, they launched Trizone Healthcare Consultants, a firm dedicated to providing comprehensive 360-degree integrated marketing communication (IMC) solutions for mid-sized and large healthcare organizations.

    While working with larger healthcare providers, Akhil identified a crucial gap in the market. Many smaller clinics, multispecialty hospitals, and rural healthcare facilities struggled to access expert marketing strategies due to the high costs associated with premium agencies. These providers often had marketing teams or digital agencies that lacked the strategic guidance necessary to thrive in the competitive healthcare landscape. Recognising this need, Akhil founded HMS Consultants to offer affordable, bespoke marketing consultancy services tailored to the unique requirements of healthcare businesses across India.

    Akhil’s passion for healthcare marketing extends beyond his consultancy work. As the Founding Chairman of the AHMP India Foundation, he leads a network of like-minded professionals committed to inspiring, innovating, and transforming ethical healthcare marketing practices in India. The foundation focuses on raising industry standards through networking and education, ensuring that marketing efforts adhere to ethical guidelines while effectively engaging patients.

    With a dedication to ethical marketing and a wealth of industry experience, Akhil Dave has positioned HMS Consultants as a trusted partner for healthcare providers seeking strategic guidance and innovative solutions. Our mission is to empower healthcare businesses with data-driven strategies that enhance patient engagement, improve brand visibility, and drive sustainable growth.

    Why are we the best?

    HMS SPARK Values

    Take a look at our values which we follow for our services..

    Strategic Integrity

    Upholding the highest standards of ethics and focusing on client success.

    Professional Nurturing

    Fostering a growth environment and guiding new talent.

    Advanced Innovation

    Embracing change and leveraging cutting-edge solutions.

    Responsive Transparency

    Ensuring clarity and building trust through openness.

    Knowledge Excellence

    Delivering high-quality services with expert knowledge and continuous improvement.

    See what we're best at!

    SPARK Principles

    Our SPARK principles at HMS Consultants guide our actions and decisions, ensuring we deliver exceptional value to our clients.

    Strategic Integrity

    Upholding Ethics

    Our strategies and operations maintain the highest ethical standards.

    Strategic Integrity

    Client-Centric

    We focus on strategies that prioritise the success and satisfaction of our clients.

    Professional Nurturing

    Growth Environment

    We create an environment that nurtures new talent and promotes professional growth.

    Professional Nurturing

    Guidance and Mentorship

    Experienced professionals guide and support new team members, fostering a learning culture.

    Advanced Innovation

    Pioneering Change

    We are committed to driving change and embracing new ideas.

    Advanced Innovation

    Innovative Approaches

    We utilise the latest marketing advancements to deliver innovative solutions to our clients.

    Responsive Transparency

    Open Processes

    We ensure all our processes and communications are transparent and clear.

    Responsive Transparency

    Building Trust

    Transparency and openness are key to building lasting client trust.

    Knowledge Excellence

    Expert Knowledge

    We bring extensive expertise to every project, ensuring high-quality outcomes.

    Knowledge Excellence

    Continuous Improvement

    We strive for continuous learning and improvement, staying ahead of market trends.

    Our Expert Team

    Meet Our Professional Team

    akhil dave

    Akhil Dave

    Founder & Principal Consultant

    With over two decades of experience in healthcare marketing, Akhil Dave leads HMS Consultants with a vision to revolutionise healthcare branding and marketing.

    Tusharika Ranjan

    Tusharika Ranjan

    Associate Consultant

    Charmi parekh

    Charmi Parekh

    Associate Digital Marketing & Operations

    Experienced in healthcare content, SEO, and digital marketing. Focused on improving online visibility and communication.

    Author Diya Kashyap

    Diya Kashyap

    Social Media Executive

    Experienced in healthcare social media planning, creative coordination, and reel editing. Focused on creating engaging content and strengthening digital communication.

    Priti Bhosale

    Priti Bhosale

    Digital Marketing Executive

    Experienced in healthcare content, website content, and SEO support. Focused on creating clear, relevant, and search-friendly digital content.

  • Services Offered

    Services Offered

    Our Services Empowering Healthcare with Data-driven Marketing Excellence

    HMS Consultants is India’s first dedicated healthcare marketing consultancy firm, specialising in delivering AI-driven, data-backed strategies that empower hospitals, clinics, and healthcare providers to grow with clarity and impact.Our comprehensive services include healthcare marketing strategy development, digital marketing consulting, reputation management, market research, and hospital marketing audits. We are committed to enhancing patient engagement, boosting brand visibility, and driving sustainable growth for healthcare businesses partner with us to transform your healthcare marketing efforts and achieve measurable results.

    Our Capabilities

    Your Healthcare Marketing Goals Are Our Top Priority

    Boost your medical practice growth with HMS Consultants' healthcare marketing strategy development, digital marketing, data analytics, hospital branding, reputation management, and healthcare website services.

    Healthcare Marketing Strategy Development

    Healthcare Marketing Strategy Development

    Strategic solutions for result oriented marketing.

    Hospital Marketing Audit

    Hospital Marketing Audit

    Comprehensive audits to improve your marketing ROI.

    Medical Practice Growth

    Medical Practice Growth

    Strategic consultancy to expand your healthcare practice.

    Patient Engagement Content Development

    Patient Engagement Content Development

    Consultancy on developing content that keeps patients engaged and informed.

    WhatsApp for Patient Engagement

    WhatsApp for Patient Engagement

    Consultancy on using WhatsApp to enhance patient communication and engagement.

    Digital Marketing Strategy Development

    Digital Marketing Strategy Development

    Consultancy on innovative digital marketing strategies for the healthcare sector.

    Reputation Management

    Reputation Management

    Consultancy on managing and enhancing your online and offline reputation.

    Patient Engagement Strategies

    Patient Engagement Strategies

    Consultancy on improving patient experience and engagement.

    Hospital Branding Strategy

    Hospital Branding Strategy

    Consultancy on building a strong, recognisable brand for your hospital.

    Training and Workshops

    Training and Workshops

    Providing educational workshops for healthcare marketing professionals.

    Advertising and Media Planning

    Advertising and Media Planning

    Consultancy on creating effective advertising campaigns across various media.

    Healthcare Website Development

    Healthcare Website Development

    Consultancy on designing user-friendly websites for healthcare providers.

    Healthcare Data Analytics and Reporting

    Healthcare Data Analytics and Reporting

    Consultancy on utilising data to track performance and inform strategies.

    Hospital Marketing Consulting Services

    Hospital Marketing Consulting Services

    Offering expert advice on healthcare marketing and operations.

    Market Research and Analysis

    Market Research and Analysis

    In-depth consultancy to understand market trends and patient needs.

    Healthcare Startup Strategy Consulting

    Healthcare Startup Strategy Consulting

    Helping You Launch With Clarity, Confidence, and Strategic Direction.

    Healthcare Marketing Education & Capability Building

    Healthcare Marketing Education & Capability Building

    Building ethical, strategic, and future-ready marketing capability within healthcare institutions.

    AI Discovery Optimisation Strategy for Healthcare

    AI Discovery Optimisation Strategy for Healthcare

    Strategic consulting for AI search visibility across platforms like ChatGPT, Gemini, Copilot, and Perplexity.

    Understand and evaluate the situation.

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    Listen
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    Listen

    Investigate market needs and wants.

    Collect and assess information based on our experience

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    Analyse
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    Strategize

    Develop goal-oriented strategies based on insights.

    Implement strategies initially to gauge market response.

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    Test
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    Evaluate

    Measure results and calculate ROI.

    Continuously improve strategies based on feedback and results.

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    Refine

    What's our Approach?

    7 Steps HMS Approach

    We strongly believe that marketing is a continuous process. Our approach is to constantly learn from our practices and the market and implement our observations to develop data-driven marketing strategies. While many follow a similar approach, we stand out because we know the theory and excel in the execution.

    “Knowing is Knowing, Doing is Doing”

    is something we strongly believe in, which means ‘Knowledge without application is the same as having no knowledge at all

    Akhil Dave

    Principle Consultant

    Ready to take your healthcare marketing to the next level?

    Fill out the form below, and our consultant will contact you for a detailed, personalised consultation.