Marketing Ethics in Healthcare: Balancing Growth and Patient Trust
Ethical healthcare marketing builds patient trust and brand credibility. Learn how hospitals in India can grow responsibly through marketing ethics,...
1. Google My Business (GMB) Optimization
Having a clinic without a GMB profile is like running a shop with no signboard.
Make sure your GMB listing has:
Updated phone number and address
Working hours
Services listed clearly
Photos of your clinic
Verified reviews from real patients
Tip: Ask happy patients to leave a short review after their appointment.
Your website is your digital clinic. Keep it:
Use local SEO tactics so that searches like “best child specialist in Vadodara” lead to you.
Even if you’re not an influencer, your presence matters. Use social media to:
One negative review unattended can undo the trust built by 10 positive ones.
Yes, it’s still effective, especially in India. Use it for:
Make sure you’re listed on:
These platforms improve discoverability and some even handle appointment bookings.
Patients today aren’t looking for flashy ads. Instead they want clarity, empathy, and reliability. Online marketing isn’t about becoming viral. It’s about being visible, approachable, and credible.
You focus on healing. Let us handle the rest.
Need help marketing your clinic online?
Contact HMS Consultants to schedule your marketing audit.
Written by Dr. Omang Gupta
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