Beyond Treatment: Experience as the New Healthcare Currency
Patient experience is now the new currency in Indian healthcare. Clinics that focus on empathy, comfort, and seamless journeys earn...
Website as the Digital OPD
Mobile first, fast loading pages are crucial as smartphone use grows
Clear CTAs (“Book Teleconsult”, “Find OPD Slots”).
Specialist credentials, patient stories, service bundles.
Search Engine & Local Optimisation
Optimise SEO for location + service keywords (e.g., “cardiology Jaipur”)
Claim and maintain Google Business Profile with regular updates and geo-tagged images
Expand visibility through directory listings like Practo and JustDial.
Encourage doctors and staff to publish articles and share patient education content.
Build an internal communications plan that recognizes and shares their value.
Use tools like Google Search Console & CRM dashboards to monitor click to booking rates.
Refresh content regularly based on performance, especially what ranks.
Marketing hospital services isn't a quick fix. It’s a treatment plan, blending visibility, credibility, empathy, and optimisation.
All the strategies mentioned above ensure that hospitals:
Written by Dr. Omang Gupta
Share your details below and we will connect with you to discuss your growth strategy.
Patient experience is now the new currency in Indian healthcare. Clinics that focus on empathy, comfort, and seamless journeys earn...
India’s 2025-26 health tech budget opens doors for small clinics to modernize, adopt digital services, and improve patient care. By...
Not every patient sees your hospital the same way. Gen Z trusts digital-first communication, Millennials value convenience, and Boomers seek...
Indian doctors are now building personal brands online, reaching patients beyond the clinic. This blog explores the opportunities, risks, and...
India is embracing AI, and hospitals can use AI-assisted tools to improve patient care and marketing. From chatbots to predictive...
In healthcare marketing, quick gimmicks fade like fast fashion. Discounts and flashy campaigns may grab attention but rarely build loyalty....