The Role of Telehealth in Marketing: From Access to Advantage
Telehealth is transforming Indian healthcare making consultations more accessible, convenient, and patient-first. For clinics, it’s both a service upgrade and...
Healthcare businesses need to adapt their marketing strategies to effectively connect with Gen Z, focusing on authenticity, sustainability, personalisation, inclusivity, and community-building. Understanding what Gen Z values—authentic connections, environmental and social responsibility, and personalized experiences—will help healthcare practices craft strategies that resonate deeply with this influential generation.
By incorporating these practices, healthcare providers can not only attract Gen Z patients but also establish themselves as trustworthy brands that cater to the needs of the next generation. With Gen Z’s growing influence, healthcare providers cannot afford to miss out on this digitally-savvy and socially-conscious group, who, by 2030, will make up a significant portion of the healthcare consumer base.
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