At HMS Consultants, we specialise in Hospital Marketing Audits designed to identify what’s working, what’s not, and what needs urgent attention. Whether you’re a multi-speciality hospital or a growing clinic, our in-depth audit uncovers hidden gaps in patient engagement, brand visibility, digital presence, and revenue performance.
From Google My Business (GMB) analysis to social media strategy, website review to campaign ROI—we evaluate every touchpoint of your marketing efforts.
✅ Actionable insights
✅ Custom strategy recommendations
✅ Increased patient footfall
✅ Better ROI on every rupee spent
Let’s turn your marketing into a growth engine—not just an expense.
At HMS Consultants, our Hospital Marketing Audit service is strategically designed to provide a 360-degree evaluation of your hospital’s marketing efforts—across both digital and traditional channels. Leveraging our in-depth expertise in healthcare marketing across India, we assess your current strategies to identify performance gaps, missed opportunities, and areas for immediate improvement. This comprehensive audit covers digital presence (social media, website, SEO), offline branding and outreach, internal marketing practices, enquiry and follow-up handling, patient experience touchpoints, and feedback mechanisms. The objective is clear: to transform your existing marketing activities into a well-aligned, data-driven system that increases patient engagement, optimizes ROI, and strengthens your brand visibility in a competitive healthcare landscape.
In today’s fast-paced and competitive healthcare market, many hospitals and clinics struggle to achieve consistent visibility and patient footfall. Without a structured audit, your marketing efforts may be fragmented, inefficient, or misaligned with your actual business goals.
Wasting precious budget on activities that don't deliver results or attract the right patients.
Investing in campaigns that fail to convert — leading to poor return on your marketing investment.
Struggling to track what’s working and what’s not due to the absence of measurable KPIs and analytics.
Overlooking powerful new channels, patient engagement tools, or trends in digital marketing and healthcare communication.
When you choose HMS Consultants for your hospital or clinic marketing audit, you can expect:
We evaluate your current marketing efforts across all touchpoints — digital, traditional, in-house, referral channels, and patient communication.
Get actionable insights on your hospital’s website performance, search visibility, user experience, and effectiveness of platforms like Facebook, Instagram, LinkedIn, and YouTube.
We analyse your GMB profile for local SEO strength, visibility in Google Maps, keyword optimisation, and lead generation potential.
We assess whether your existing messaging aligns with patient needs and whether your campaigns are generating awareness, trust, and conversions.
Receive a clear breakdown of what’s working and what’s not — including lead generation data, conversion rates, ad spends, and missed opportunities.
We don't just audit — we deliver a step-by-step strategy roadmap that includes both quick fixes and long-term brand building initiatives.
Our Hospital Marketing Audit provides a detailed 360-degree evaluation of your entire marketing ecosystem. This includes a performance audit of your digital channels (website, SEO, social media, GMB), review of patient acquisition funnels, ROI analysis, competitor benchmarking, patient journey mapping, and on-ground branding effectiveness. You’ll also receive strategic insights, a SWOT analysis, and a customized roadmap for sustainable marketing improvement.
The full audit process typically takes 2–3 weeks, depending on your hospital's size and internal data availability. We work closely with your team to gather the necessary inputs and deliver a detailed audit report and priority-based action recommendations.
Yes. While the audit itself is consultative, we offer optional execution support. This includes guiding your in-house team or existing agency, reviewing creatives, training your marketing manager, and helping implement the roadmap through periodic check-ins and GMeet reviews.
By identifying what’s working and what’s not, the audit allows you to eliminate wasteful spending, strengthen high-performing channels, and improve lead conversion. The result: better patient engagement, increased footfall, and measurable growth in marketing ROI.
If you're serious about attracting more patients, increasing ROI, and making your marketing truly work for you — it starts with an audit.
Let our experts help you uncover hidden gaps and unlock your full growth potential.
No spam. No obligations. Just insights.
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