Marketing Ethics in Healthcare: Balancing Growth and Patient Trust
Ethical healthcare marketing builds patient trust and brand credibility. Learn how hospitals in India can grow responsibly through marketing ethics,...
Is Your Healthcare Marketing Really Working?
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Published on
May 22, 2025
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Here’s How a Free Audit Can Help You Find Out
In today’s digital-first world, healthcare professionals across India are embracing marketing like never before. From running social media pages to launching websites and investing in digital ads, the ecosystem has evolved rapidly. Yet, despite this activity, a crucial question often remains unanswered: Is all of it actually working?
At HMS Consultants, we recently spoke with several doctors and clinic owners who felt unsure about their online visibility, digital ROI, and brand impact. In response to this growing concern, we’ve introduced a unique initiative — a free Digital Marketing Audit + 30-minute expert consultation to help you understand what’s working, what’s not, and what needs to change. This blog unpacks everything you need to know before you take this audit, and why it might be the most insightful 5 minutes you spend today.
Why Most Healthcare Marketing Isn’t Delivering ROI
Here’s the reality: most doctors and hospitals have entered the digital marketing game, but without a cohesive, performance-driven strategy.
A few examples:
– A clinic spends on Google Ads but doesn’t track call conversions.
– A hospital posts regularly on Instagram but never updates its Google My Business listing.
– A doctor creates great YouTube videos but doesn’t link them to their website.
The outcome? Low patient engagement, wasted ad spend, and unclear ROI.
In fact, studies show that over 60% of healthcare businesses in India lack proper tracking mechanisms for their digital activities. Which means they have no idea whether their efforts are helping them grow — or just adding to the noise.
What Areas Will Be Reviewed in the Free Audit?
When you fill out the audit form, we will review your presence across multiple areas that directly impact your clinic or hospital’s visibility, engagement, and patient trust:
🔹 Website Performance – Is it mobile-optimised? SEO-friendly? Do you have CTAs, forms, or appointment options?
🔹 Google My Business – Is your listing complete, updated, and regularly managed?
🔹 SEO Visibility – Are you appearing in local search results?
🔹 Social Media Engagement – What kind of content do you post, and how often?
🔹 YouTube / LinkedIn Activity – Are you leveraging video and thought leadership?
🔹 Referral Network & CRM – Is there a structured referral tracking or outreach system?
🔹 WhatsApp Marketing – Are you using business tools, auto-responders, or chatbots?
🔹 In-clinic Branding – Is the patient journey enhanced through design, communication, and information?
Our audit doesn’t just stop at digital. We review how aligned your online and offline branding efforts are — something most agencies ignore.
Who Should Take This Audit?
- This audit is ideal for:
Independent Doctors or Practitioners who have social media or a website but no real clarity on performance. - Clinic Owners wanting to grow footfall through smart outreach.
- Multi-speciality hospitals looking to align digital + internal patient engagement.
- Medical Entrepreneurs launching or revamping their practice.
- Anyone who wants a second opinion before investing more money into digital marketing.
If you’re someone who thinks, “We’re doing everything, but results are not coming,” — this audit is 100% for you.
Why Are We Offering This Free?
At HMS, we’ve never believed in selling for the sake of selling. We’ve built our reputation on strategic guidance, real conversations, and long-term partnerships.
Over the last few months, we’ve seen too many good doctors being misled by templated agencies or overhyped campaigns. That’s what inspired us to offer this completely free, no-strings-attached audit — so that doctors and hospital teams can see clearly what’s happening behind the scenes.
We believe every healthcare professional should have the right diagnosis before starting treatment, and marketing is no different.
What Will You Get After the Audit?
Once you submit your audit form, here’s what happens:
- We review your digital footprint manually — No AI-generated reports or auto-emails.
- You get a 30-minute consultation call with our Founder & Principal Consultant, Akhil Dave, or a trained associate.
- We offer 3–5 actionable suggestions that you can implement immediately, with your current team or partners.
- You’ll know your gaps and opportunities, so you can make informed decisions going forward.
There’s no pitch. No hidden cost. Just clarity, strategy, and direction.
Why HMS?
We are not a digital agency. We are India’s first of its kind healthcare marketing consultancy, which means:
✅ We don’t do execution. We do strategy, audits, and team enablement.
✅ We’ve trained over 1500+ doctors across India on digital growth and AI tools.
✅ We’ve worked with hospitals, clinics, IVF centres, Dental Clinics, dermatologists, Skin Specialists, cosmetic surgeons, diabetes care startups, wellness brands etc.
✅ We know how to align marketing to business growth — ethically and effectively.
Most importantly, we speak the language of healthcare. We understand your patients, your challenges, and your compliance needs.
If you’ve read this far, you clearly care about your digital presence. So here’s our suggestion:
👉 Take 5 minutes to fill out this simple audit form. We’ll do the rest.
Because in healthcare, clarity isn’t a luxury — it’s a necessity.
Let HMS Consultants help you see where you stand — and where you could be.
At HMS Consultants
Doctors Digital Marketing I Healthcare Marketing I Hospital Marketing Strategies I Marketing ideas for clinics I Marketing Trends 2025 I Medical Marketing I Social Media Marketing
is something we strongly believe in, which means ‘Knowledge without application is the same as having no knowledge at all
Akhil Dave
Principle Consultant
Ready to take your Personal Brand to the next level?
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