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Why HMS Consultants Is Not Just Another Marketing Agency
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October 13, 2025
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A Different Kind of Beginning
In an era crowded with marketing agencies promising instant visibility, HMS Consultants was founded to create something far more meaningful: clarity.
It is not a marketing agency. It is India’s first result-oriented healthcare marketing consultancy, built exclusively for doctors, hospitals, and healthcare entrepreneurs who seek sustainable and ethical growth, not superficial visibility or viral campaigns. The idea emerged from a simple realisation that most healthcare brands do not need more marketing; they need better direction.
Why HMS Consultants Exists
Healthcare in India is undergoing a rapid transformation. Patients today research symptoms, compare hospitals, and evaluate credibility before stepping through the door. Most healthcare providers, however, still struggle to communicate their true strengths effectively.
HMS Consultants exists to bridge that gap between medical excellence and market expression. Its mission is to help hospitals, clinics, and healthcare startups articulate their value through strategy, not gimmicks.
The consultancy’s approach blends:
- Deep domain expertise drawn from decades in healthcare marketing,
- AI-ready strategies built for a new era of discovery, and
- Ethical frameworks that preserve patient trust.
The goal is straightforward: to enable healthcare providers to grow strategically, compliantly, and with confidence.
The Genesis of HMS Consultants
The firm was founded by Akhil Dave, a healthcare marketing leader with over 25 years of experience in building hospital brands across India.
After serving as marketing head for several renowned institutions and later co-founding Trizone Healthcare Consultants with Niraj Upadhyay of Trizone Communications Pvt. Ltd., Dave identified a crucial gap in the industry.
Large hospitals could afford full-service agencies; smaller hospitals, speciality clinics, and rural healthcare setups could not. They often engaged digital agencies or internal teams without strategic guidance, resulting in fragmented messaging and wasted potential.
To solve this, he established HMS Consultants with a clear purpose: to make professional healthcare marketing strategies accessible to every healthcare provider, not just the large networks.
Empowering, Not Executing
Traditional agencies focus on execution, posting, designing, and advertising. HMS Consultants focuses on empowerment.
It:
- Does not post content but defines what to post and why,
- Does not run ads but ensures the right message reaches the right audience,
- Does not chase trends but builds systems that outlast them.
Every engagement begins with a marketing and internal audit, a detailed study of brand presence, enquiry handling, and patient journey gaps. The result is insight, not assumptions. Often, what needs fixing is not the campaign but the approach.
What Makes HMS Consultants Different
A Consultancy, Not an Agency
Its role is to strategise, structure, and supervise marketing not execute it. HMS Consultants guides in-house teams or partner agencies through defined frameworks aligned with business objectives.
Focused Exclusively on Healthcare
Unlike generalist agencies, HMS Consultants specialises in healthcare. Every recommendation is rooted in medical compliance, patient psychology, and institutional ethics.
Ethics Before Algorithms
The organisation rejects exaggerated or fear-based messaging. Every piece of communication is transparent, responsible, and compliant with Indian healthcare advertising norms.
Data Meets Empathy
HMS Consultants balances analytics with empathy. Growth strategies are driven by data but communicated with sensitivity and clarity.
Core Pillars: Brand | Footfall | Revenue
Every assignment revolves around three measurable outcomes:
- Brand Recognition — helping hospitals and clinics become known for their authentic strengths.
- Patient Footfall Increase — turning digital visibility into real-world engagement.
- Revenue Growth — ensuring every marketing effort supports financial sustainability.
Behind these pillars lie custom strategies informed by geography, speciality, competition, and patient behaviour.
The SPARK Values
The consultancy’s philosophy is built around SPARK – five guiding principles that shape its culture and client relationships.
Value | Essence |
Strategic Integrity | Upholding ethics and aligning growth with transparency. |
Professional Nurturing | Mentoring young professionals and client teams alike. |
Advanced Innovation | Embracing AI, automation, and analytics responsibly. |
Responsive Transparency | Practising openness and clarity in every process. |
Knowledge Excellence | Delivering informed, high-quality solutions through continuous learning. |
These principles ensure that every project remains ethical, intelligent, and human-centred.
Leadership Vision
Akhil Dave envisions a future where healthcare marketing in India transitions from fragmented execution to consultative partnerships.
As the Founding Chairman of the AHMP India Foundation, he also leads a nationwide network that promotes ethical and innovative healthcare marketing. The synergy between HMS Consultants and AHMP reflects a shared purpose: to raise industry standards and inspire collaboration across the healthcare ecosystem.
Who HMS Consultants Works With
The consultancy partners with:
- Multi-speciality and mid-sized hospitals,
- Speciality clinics and polyclinics,
- Diagnostic chains, startups, and
- Rural or semi-urban healthcare facilities.
Each engagement begins with understanding the local reality, including patient demographics, competition, and operational challenges, before crafting a tailored strategy. The objective is to make healthcare marketing systematic, measurable, and meaningful.
A Brief Look at How HMS Consultants Works
Without functioning as an agency, HMS Consultants typically follows a structured process:
- Marketing Audit — to identify gaps and opportunities.
- Strategic Framework Development — to align goals, teams, and budgets.
- Implementation Guidance — to support internal or external teams.
- Performance Review — to refine and sustain long-term growth.
The intent is not to create dependence but to build self-sufficient marketing systems within healthcare institutions.
The Vision for the Future
The future of healthcare marketing will not be defined by louder advertising but by smarter alignment. Hospitals of tomorrow will not ask, “Who manages our social media?”
They will ask, “Who guides our marketing strategy?”
HMS Consultants is helping build that future where every healthcare brand in India operates with strategic clarity, ethical grounding, and AI-enabled adaptability.
Conclusion: Redefining Healthcare Marketing
HMS Consultants began with one question: Can healthcare marketing be both ethical and effective? Its journey proves that it can.
By combining strategic insight, ethical communication, and a deep understanding of patient behaviour, HMS Consultants has become a trusted partner for hospitals and clinics seeking structure, sustainability, and integrity in their marketing efforts.
It is not another agency. It is a consulting partner reshaping how healthcare marketing is understood and practised in India, brighter, cleaner, and future-ready.
Doctors Digital Marketing I Healthcare Marketing I Hospital Marketing Strategies I Marketing ideas for clinics I Marketing Trends 2025 I Medical Marketing I Social Media Marketing
is something we strongly believe in, which means ‘Knowledge without application is the same as having no knowledge at all
Akhil Dave
Principle Consultant
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