The Rise of Doctor-Influencers in India 2025
Indian doctors are now building personal brands online, reaching patients beyond the clinic. This blog explores the opportunities, risks, and best practices of...
This is not just a health crisis, it is an economic and social one. A recent Lancet study estimated that the average Indian household spends 15–25% of its monthly income on diabetes management when complications set in. In rural areas, this burden often pushes families into debt. Clearly, diabetes is more than a medical condition. It is a public health emergency that requires awareness, access, and sustained action.
Managing diabetes in India is not simply about taking medicines. Patients face challenges at every step of their journey:
In India, more than half of people with diabetes remain undiagnosed until advanced stages. By then, lifestyle changes or early medical interventions are less effective.
Urban India has specialist diabetologists and diagnostic facilities, but rural and semi-urban India still struggles with limited healthcare infrastructure. For millions, consulting a diabetologist means traveling several hours and spending heavily on transport.
While generic medicines are available, most patients prefer branded drugs but these come with a high price tag. Add to this the cost of regular blood tests and monitoring, and managing diabetes becomes unaffordable for many middle-class families.
Managing diabetes is not just about medication. It requires consistent lifestyle changes dietary adjustments, exercise, stress management. Yet, most patients have no structured support to make these changes sustainable.
Due to work, stigma, or cost pressures, many patients skip follow-ups. Some even self-medicate, leading to poorly controlled blood sugar and severe long-term complications.
Diabetes often brings anxiety, depression, and guilt, which go unaddressed. The lack of integrated mental health support worsens patient outcomes.
Put simply: the system is fragmented, and patients fall through the cracks. This is where innovation becomes not just helpful, but necessary.
After decades of treating thousands of diabetic patients at Shivam Hospital, Ahmedabad, Dr. Prakash Kurmi saw one recurring problem: patients were not failing treatment, the system was failing patients.
He noticed that awareness was low, access to specialists was unequal, and lifestyle support was practically missing. Rural patients in particular had almost no chance of receiving quality, continuous care.
This drove him to launch Defeat Diabetese India’s first comprehensive hybrid diabetes care ecosystem with a bold mission: to make expert, affordable, and holistic diabetes care available to every Indian, anytime, anywhere.
The Defeat Diabetese platform is more than just an app it’s an integrated ecosystem:
This hybrid model, where technology powers access but human experts remain at the core has the potential to transform how India manages diabetes.
Though Defeat Diabetese is still in its early years, its vision is ambitious and inspiring.
Impact today is not just about numbers, it is about building the foundations of a sustainable care model that will expand nationwide. Every new registration, every camp, every affiliated doctor adds to this momentum.
At HMS Consultants, we strongly believe in supporting healthcare innovations that have the power to transform lives. When we first engaged with Defeat Diabetese, we were struck by its clarity of purpose and inclusivity of vision.
We see Defeat Diabetese not just as a client, but as a movement worth amplifying.
Diabetes doesn’t just affect individuals, it affects families, workplaces, and communities. Defeat Diabetese is building a national network of awareness, access, and care. But no movement succeeds alone.
Here’s how you can be part of it:
Together, we can ensure that India doesn’t just live longer but lives healthier.
Diabetes is a race where being late has consequences. The earlier we act, the stronger the future we build. At HMS, we are proud to mentor and support Defeat Diabetese in its mission to Catch Diabetes Before It Wins.
Because in the fight against diabetes, every patient gained is a life saved.
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