Ethical Social Media Marketing for Doctors: Practical Guidebooks (India)
Thank you for attending the session on ethical social media marketing. To help you apply the learnings immediately, we have compiled a set of practical, implementation-ready PDFs based on published regulations and best-practice guidance.
You will receive all PDFs instantly on email after submitting the form.
Here's what you get with the guide-book.
What you will receive?
11 practical documents you can read, save, and implement across Instagram, Facebook, YouTube, LinkedIn, and Google profiles.
Glimpse #1
Ethical Social Media Checklist (Before You Post)
A one-page printable checklist to review intent, claims, privacy, professionalism, and disclosures before publishing any post.
Glimpse #2
The Laxman Rekha Decision Test (Intent + Context + Consequence)
A fast self-audit framework with trigger questions to identify whether a post is education-led or slipping into inducement.
Glimpse #3
Platform-wise Do/Don’t Pack
Clear do’s and don’ts for Instagram/FB/Reels, YouTube, LinkedIn, Google Business Profile/Maps (plus optional WhatsApp etiquette).
Glimpse #4
Content Pillars for Ophthalmology (Education-First)
A structured content blueprint with ophthalmology-focused pillars and guidance on what to say and what to avoid.
Glimpse #5
Safe Formats Library (Templates)
Ready templates for FAQ posts, Myth vs Fact, “3 Symptoms/3 Don’ts/3 When to consult”, process explainers, and professional identity posts.
Glimpse #6
Consent + Privacy Toolkit
Practical rules on consent (necessary but not sufficient), de-identification, and minimum safe practices for patient-related content.
Glimpse #7
Comment, DM, and Online Advice Protocol
What to reply publicly, when to move to consultation, and copy-paste responses that keep conversations safe and professional.
Glimpse #8
Advertising and Promotion Boundaries
What is allowed as factual information vs what becomes inducement, including simple disclosure language for partnerships.
Glimpse #9
Red Flags Page
A single-page list of high-risk patterns (guarantees, “best” claims, before/after bait, OT-as-a-stage, peer criticism) with corrective direction.
Glimpse #10
Personal Brand Foundation: A Working Sheet for Doctors
A clarity-driven worksheet to define identity, behaviour, proof, and presence—so personal branding stays ethical and inside-out.